Fostering sustainable entrepreneurship in higher education: The role of creativity and university support
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1 Higher Institute of Computer Science and Management of Kairouan, University of Kairouan, TUNISIA2 LAMIDED (Laboratoire de Management de l'Innovation et Developpement Durable), University of Sousse, TUNISIA3 Higher Institute of Management of Sousse, University of Sousse, Sousse, TUNISIA4 Faculty of Economics and Management of Sousse, University of Sousse, Sousse, TUNISIA* Corresponding Author
Abstract
This study investigates the determinants of entrepreneurial intention (EI) among university students, focusing on the interaction between perceived creativity aptitude (PCA), attitude toward entrepreneurship (ATE), and perception of university support (US). Drawing on the theory of planned behavior, we test a structural equation modeling framework using data from 419 students enrolled in public and private universities in Tunisia. The findings reveal that PCA significantly enhances EI both directly and indirectly through its influence on ATE. Moreover, students’ perceptions of US moderate the relationship between creativity and EI, emphasizing the critical role of institutional ecosystems in fostering entrepreneurial potential. This research contributes to the entrepreneurship literature by demonstrating the combined influence of individual creativity and US, and by providing actionable insights for higher education institutions. The results are particularly relevant for policymakers and educators in developing countries seeking to promote sustainable entrepreneurship and bridge the gap between academic preparation and entrepreneurial outcomes.
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Article Type: Research Article
EUR J SUSTAIN DEV RES, Volume 10, Issue 2, 2026, Article No: em0387
https://doi.org/10.29333/ejosdr/18185
Publication date: 01 Apr 2026
Online publication date: 24 Mar 2026
Article Views: 7
Article Downloads: 5
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How to cite this article
APA
Mani, Y., Ben Guedria, N., & Ben Salah, A. N. (2026). Fostering sustainable entrepreneurship in higher education: The role of creativity and university support. European Journal of Sustainable Development Research, 10(2), em0387. https://doi.org/10.29333/ejosdr/18185
Vancouver
Mani Y, Ben Guedria N, Ben Salah AN. Fostering sustainable entrepreneurship in higher education: The role of creativity and university support. EUR J SUSTAIN DEV RES. 2026;10(2):em0387. https://doi.org/10.29333/ejosdr/18185
AMA
Mani Y, Ben Guedria N, Ben Salah AN. Fostering sustainable entrepreneurship in higher education: The role of creativity and university support. EUR J SUSTAIN DEV RES. 2026;10(2), em0387. https://doi.org/10.29333/ejosdr/18185
Chicago
Mani, Yosra, Nour Ben Guedria, and Ahmed Nidhal Ben Salah. "Fostering sustainable entrepreneurship in higher education: The role of creativity and university support". European Journal of Sustainable Development Research 2026 10 no. 2 (2026): em0387. https://doi.org/10.29333/ejosdr/18185
Harvard
Mani, Y., Ben Guedria, N., and Ben Salah, A. N. (2026). Fostering sustainable entrepreneurship in higher education: The role of creativity and university support. European Journal of Sustainable Development Research, 10(2), em0387. https://doi.org/10.29333/ejosdr/18185
MLA
Mani, Yosra et al. "Fostering sustainable entrepreneurship in higher education: The role of creativity and university support". European Journal of Sustainable Development Research, vol. 10, no. 2, 2026, em0387. https://doi.org/10.29333/ejosdr/18185