Keyword: buying behavior

2 articles found.

Research Article

Sustainable consumption and impulse buying via livestreaming: The moderating role of price perception on urge to buy impulsively–A PLS-SEM analysis

Bui Huy Khoi

EUR J SUSTAIN DEV RES, Volume 10, Issue 2, 2026, Article No: em0374

https://doi.org/10.29333/ejosdr/17842

Research Article

Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

Nivedita Pandey, Abhishek Vaishnava, Priyanka Gupta

EUR J SUSTAIN DEV RES, Volume 8, Issue 4, 2024, Article No: em0271

https://doi.org/10.29333/ejosdr/15139