Factors influencing work motivation to sustainable goals of the service oriented small and medium enterprises: A comparative analysis between socio-demographic factors and the tools of human resource policies and strategies
Serena Aktar 1 * , A S M Shahabuddin 1
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1 Department of Business Administration, School of Business, Uttara University, BANGLADESH* Corresponding Author

Abstract

Objectives: This study aimed to identify the most influential factor in increasing employees' work motivation for the sustainable growth of Small and Medium Enterprises (SMEs) in Bangladesh, which helps to achieve Sustainable Development Goals (SDGs).
Methodology: The investigation requires both primary and secondary data sources. The primary data was collected using a basic random sampling procedure. The survey used a structured questionnaire to collect primary data from employees at various levels. SPSS was used for descriptive statistics, correlation, and regression analysis, as well as AMOS for path analysis.
Results: The study revealed that HR policies and strategies are more influential factors compared to socio-demographic factors. Among the five tools of human resource policies and strategies, participation in decision-making is the most influential factor for boosting employees' work motivation to achieve the sustainable goals of the service-oriented small firms. Job experience is the most influential factor in increasing work motivation among the five socio-demographic factors.

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EUR J SUSTAIN DEV RES, Volume 10, Issue 1, 2026, Article No: em0348

https://doi.org/10.29333/ejosdr/17351

Publication date: 01 Jan 2026

Online publication date: 28 Oct 2025

Article Views: 59

Article Downloads: 32

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