Keyword: brand image

1 article found.

Research Article

The impact of electronic word-of-mouth on brand image and ticket purchase intention for metro as a sustainable urban transport solution: Evidence from Ho Chi Minh City, Vietnam

Le Thi Kim Hoa

EUR J SUSTAIN DEV RES, Volume 10, Issue 2, 2026, Article No: em0370

https://doi.org/10.29333/ejosdr/17838