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Abstract
Mata Vaishno Devi Shrine in Jammu and Kashmir is the best visited religious site in India with millions of pilgrims every year thronging this site. Although its religious and economic importance is beyond measure, the sheer number of pilgrimage tourism traffic has already presented a lot of environmental pressure on the location. Among the serious issues are challenges of waste production, water preservation, land degradation and quality of air. The research will look at the effects of pilgrimage tourism on the environment of the shrine environment and suggest a competency model of sustainable tourism growth towards introduction of technological advancements and community integration consideration. The study uses a qualitative method to examine both environmental tasks, the fieldwork, and the interviews conducted with the stakeholders. It singles out practices of proper waste management, water recycling, and energy efficiency such as the adoption of smart waste system, solar energy solution, and control with RFID features. The paper is applicable to the United Nations Sustainable Development Goals (SDGs), especially SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action) and it can be used to provide a transferable construct on sustainable pilgrimage tourism. In the paper policy recommendations are offered that can come into place by the local authorities and they are mainly concerned with controlling the number of pilgrims, the management of waste products as well as fully capitalising on water and energy consumption. This study will make a contribution to the overall discussion regarding sustainable tourism practices in pilgrimage destinations by providing practical remedies to the reduction of any environmental impact without compromising on culture and spiritual heritage.
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Article Type: Research Article
EUR J SUSTAIN DEV RES, Volume 10, Issue 2, 2026, Article No: em0366
https://doi.org/10.29333/ejosdr/17637
Publication date: 01 Apr 2026
Online publication date: 23 Dec 2025
Article Views: 31
Article Downloads: 12
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