The psychology of sustainability and sustainable development is a new research area which involves optimizing and regenerating personal resources in order to establish meaningful lives and work experiences (Di Fabio, 2017). The concept of psychological capital (PsyCap) has been linked to the psychology of sustainability due to its potential role in promoting well-being in organizations and improving people’s health and performance. However, this area of sustainability science is currently absent from the translation studies literature despite its relevance for professional translators’ work in today’s challenging and competitive environment. In line with the argument that sustainability principles apply to a variety of disciplines, the purpose of this article is to introduce the value of the psychology of sustainability for organizational and individual well-being via key concepts of relevance to the translation profession. Within this trans-disciplinary reflection space (Di Fabio and Rosen, 2018), I will also consider the research evidence for adopting a primary prevention perspective for the benefit of professional translators. Examining translator behaviour through the lens of the psychology of sustainability is a new and exciting venture that has the potential to reframe professional perspectives and translators’ career paths.